An Overview of Multi Level Marketing

Some people believe that salesmanship and leadership are inborn qualities.

Some people regard salesmanship to be an art form.

Then there are some who think that with the right training, anybody and everyone can become a salesperson.

Every marketing and sales student studies the traditional ideas of channel sales and retain sales.

Selling has gone a long way, from the modest origins of mom and pop stores to mega markets.

Aside from these sales channels, we have witnessed the development of the concepts of direct selling and referral selling during the past forty to fifty years.

In the past thirty years or more, another new sales movement known as Multi-Level Marketing has grown throughout the world surreptitiously but quietly, engaging millions of individuals in selling goods and making a respectable living for themselves.

It's not uncommon for friends to invite you home for a tea party over the weekend, and you end up purchasing the tempting Tupperware goods for your house.

Similarly, thousands of individuals purchase Home goods, Personal Care products, Food supplements, and other lifestyle items from their friends who are members of the Amway Network.

If you've been exposed to these types of transactions, you've probably heard of Multi-Level Marketing or Network Marketing.

Network marketing is a relatively new idea that has expanded all over the world since the early 1980s.

Today, it includes housewives, corporate executives, elderly people, students, and individuals from all walks of life who are selling via networks and earning early good salaries while continuing to follow their professions.

Because network marketing is a new phenomena that has gained traction in the past three decades, there isn't as much research, study, and literature accessible as there is in other conventional marketing theories and practices.

Network selling is described by the WFDSA - World Federation of Direct Selling Agents - as "marketing and selling of products and services directly to consumers in a face-to-face manner in places such as home, workplace, and other offices other than retail sales sites."

There are many distinct distinctions between the modalities that these two sales techniques use, but there are also some commonalities.

In both cases of Direct Selling as well as Network marketing, the selling happens on ‘One to One basis’ where the sales person comes in face to face contact with the user or customer.

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An Overview of Multi Level Marketing

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